Setting Up Audiences

Last updated: August 2026

The Try-On Setup page lets you control where virtual try-on appears on your store and create audience segments with different try-on allowances. This gives you fine-grained control over who can use try-on and how many tries they get.

Accessing Try-On Setup

Go to Apps → MirrorNex → Try-On Setup to configure your audiences and product visibility settings.

Section 1: Where try-on appears

Control which products show the try-on button:

All products

Show the try-on button on every product in your store. This is the simplest option if all your products support virtual try-on.

Specific collections

Show try-on only on products in selected collections. Useful if you only have certain product types that work with try-on (e.g., clothing but not accessories).

Specific products

Show try-on only on individually selected products. Best for stores that want maximum control.

All except

Show try-on everywhere except on selected products or collections. Useful when most products work with try-on but a few don't.

Section 2: Audiences

Create audience segments with different try-on allowances. Audiences are matched based on customer tags in Shopify.

How audiences work

Each audience has:

• Name — A descriptive name (e.g., "VIP Customers", "New Shoppers")
• Customer tag — The Shopify customer tag that identifies this audience
• Try-on allowance — How many try-ons customers in this audience get
• Priority — Determines which audience applies when a customer matches multiple

Creating an audience

1. Click Add Audience
2. Enter an audience name
3. Select the customer tag that defines this audience
4. Set the try-on allowance (number of try-ons per period)
5. Click Save

Audience priority

When a customer matches multiple audiences, the highest priority audience applies. Priority is determined by the order in the list — audiences at the top have higher priority.

To change priority: Drag and drop audiences to reorder them. The topmost audience has the highest priority.

Default audience

Customers who don't match any audience tags fall into your default audience. Make sure to configure a default with reasonable allowances for new or untagged customers.

Testing your setup

Use the sidebar preview to test how your audience rules work:

1. In the Test Shopper section, enter a customer tag
2. The preview shows which audience that customer would match
3. Verify the correct try-on allowance is displayed

This helps you confirm your rules work as expected before going live.

Common audience setups

Tiered by loyalty

• VIP (tag: "vip") — Unlimited try-ons
• Gold (tag: "gold-member") — 20 try-ons/month
• Standard (tag: "customer") — 5 try-ons/month
• Guest (default) — 2 try-ons/month

Encourage signups

• Members (tag: "account") — 10 try-ons/month
• Guest (default) — 1 try-on only

Wholesale vs retail

• Wholesale (tag: "wholesale") — Unlimited try-ons
• Retail (default) — 5 try-ons/month

Linking to campaigns

Your audience segments are also used for email campaigns. When you create a campaign, it's automatically grouped by the audience it targets, making it easy to send relevant messages to each customer segment.