How to Create a Campaign

Last updated: August 2026

The MirrorNex campaign builder guides you through four simple steps to create personalized email campaigns featuring try-on results. Here's how to create your first campaign.

Getting started

1. Go to Apps → MirrorNex → Campaigns
2. Click the New Campaign button
3. The campaign builder will open with four steps

Step 1: Choose a template

Start by selecting a campaign template. Templates provide pre-designed layouts and content structures to help you get started quickly.

Available templates include:

• Try-On Showcase — Highlight recent try-on results
• Product Recommendation — Suggest products based on try-on history
• Re-engagement — Bring back customers who haven't purchased
• New Arrivals — Feature new products customers might like

Select a template and click Next to continue.

Step 2: Select products

Choose which products to feature in your campaign:

• Browse your product catalog
• Search for specific products
• Select multiple products to include

The products you select will appear in the email with links back to your store.

Step 3: Write your content

Customize the email content using the rich text editor:

Email subject line

Write a compelling subject line that encourages opens. Keep it under 50 characters for best results.

Email body

The content editor supports:

• Text formatting — Bold, italic, headings
• Links — Add URLs to text
• Images — Insert product images or try-on results
• Personalization — Use customer name and other variables

Step 4: Schedule delivery

Choose when to send your campaign:

Send options

• Send immediately — Campaign goes out as soon as you confirm
• Schedule for later — Pick a specific date and time
• Save as draft — Save and send later

Test send

Before sending to your audience, use Send Test to send a preview to your own email address. This lets you verify the email looks correct.

Audience targeting

Campaigns are automatically targeted to the audience associated with your try-on rules. When customers use virtual try-on, they're grouped by the audience rules you've set up in Try-On Setup.

After creating a campaign

Once your campaign is created:

• Scheduled campaigns — Will appear in your campaigns list with the scheduled time
• Sent campaigns — Start tracking performance immediately
• Drafts — Can be edited and sent later

Learn more about tracking your campaign results in Understanding Campaign Performance.